INFINITI AT SPACEPORT AMERICA
COMMEMORATING 30 YEARS OF LUXURY
CELEBRATING THE FUTURE
COMMEMORATING THE PAST
30 years is a milestone. That’s a long time to spend doing just about anything – but when you’ve spent the last three decades continuously innovating and constantly working to push the luxury automotive industry forward? Now that’s something really worth celebrating.
30 years ago, INFINITI made waves in the automotive world with the debut of Q45. To mark the occasion, we spent the days leading up to our 30th anniversary out in the New Mexican desert at Spaceport America, celebrating three decades of revolutionary World’s First Technologies and all the electric excitement that our future holds in store.
A BOLD NEW RANGE
Front and center at Spaceport stood the INFINITI Promenade, welcoming guests toward our Future Hub experience. Lining this walkway stood the technology-laden EDITION 30 lineup [[2354]] – a unique, limited-run offering of our vehicles that highlights all the World First’s innovations INFINITI’s pioneered throughout the decades and brings them all together in one special, celebratory package.
A BIRTHDAY RIDE-AND-DRIVE
What’s a birthday party without a little fun? We turned Spaceport into a luxury-performance playground to celebrate three decades of INFINITI, scattering ride-and-drive experiences across 18,000 acres of tarmac, desert and dirt. It was every bit as amazing as it sounds.
STARGAZING AT SPACEPORT
Out in the night of the New Mexican desert, the stars paint Spaceport’s inky black sky with brilliant multitudes of celestial light. We couldn’t help but be inspired – and so, we took our future-forward EDITION 30 range out to capture them under the starlight.
The result is Stargazing: a stunning series of smartphone wallpapers. Download the image file to bring the INFINITI of our choice to your phone’s background – or, download the video file to experience the motion of the night sky and even create a moving phone background with help from any number of third-party Live wallpaper apps available.
DOWNLOAD YOUR INFINITI WALLPAPER
STARGAZING
Q60 RED SPORT 400 & JEFF POPE
ONE-ON-ONE
What better way is there to explore the idea that Luxury Should Be Lived In than by getting into a 2020 Q60 RED SPORT 400 with INFINITI Americas Group Vice President Jeff Pope and putting the pedal to the floor? That’s just what we did at Spaceport America, and the result is an exciting look behind the curtain at what luxury, performance and innovation means to one of the leading minds behind INFINITI.
WE WANT LUXURY TO BE SOMETHING OUR [DRIVERS] USE EVERY DAY. IT’S WHO WE ARE, IT’S WHO WANT TO BE AND IT’S WHO WE’RE ALWAYS GOING TO BE – AND I THINK LUXURY SHOULD BE LIVED IN CARRIES THAT STATEMENT FORWARD.
-JEFF POPE, VICE PRESIDENT, INFINITI AMERICAS GROUP
WE WANT LUXURY TO BE SOMETHING OUR [DRIVERS] USE EVERY DAY. IT’S WHO WE ARE, IT’S WHO WANT TO BE AND IT’S WHO WE’RE ALWAYS GOING TO BE – AND I THINK LUXURY SHOULD BE LIVED IN CARRIES THAT STATEMENT FORWARD.
-JEFF POPE, VICE PRESIDENT, INFINITI AMERICAS GROUP
WE WANT LUXURY TO BE SOMETHING OUR [DRIVERS] USE EVERY DAY. IT’S WHO WE ARE, IT’S WHO WANT TO BE AND IT’S WHO WE’RE ALWAYS GOING TO BE – AND I THINK LUXURY SHOULD BE LIVED IN CARRIES THAT STATEMENT FORWARD.
-JEFF POPE, VICE PRESIDENT, INFINITI AMERICAS GROUP
AN EXCITING NEW INFINITI
We had an extra surprise on-hand at Spaceport: a sneak peek at the upcoming QX55.
THE EDITION 30 LINEUP
Commemorate 30 years of luxury, performance and World’s First Technologies with the celebratory new EDITION 30 lineup, available mid-November 2020.