Privacy Notice

INFINITI Division of Nissan North America, Inc. (“INFINITI” or “we”) values your privacy. This Privacy Notice discusses the information we collect, use and share through our websites, mobile apps, connected vehicles, social media networks, interactive features and other services (collectively, “Platforms”), and the information we collect from you, if applicable, as an employee or prospect (including, without limitation, for human resources, employment, benefits administration—including beneficiaries and plan participants, health and safety, and other business-related purposes), or an individual whose information we receive or process in the context of a business to business relationship (e.g. employees of our service providers or dealers). Our financial services subsidiary, INFINITI Motor Acceptance Company, maintains additional privacy terms related to credit and financing customers, which can be found at Finance Privacy Notice.

We collect Personal Data and non-Personal Data about you and your vehicle from our Platforms or services, as described below, and about our employees (including job applicants, prospects, owners, directors, and officers of INFINITI). INFINITI may create, use and disclose de-identified information (that is, information in which all individual identifiers have been removed). If we do so, we will take reasonable measures so that the de-identified data cannot be associated with any individual, maintain and use such data only in a de-identified state, and not attempt to re-identify the de-identified data.

What information does INFINITI collect from you?

INFINITI collects information that may identify, relate to, describe, or be capable of being associated with or reasonably linked, directly or indirectly, with a particular identified or identifiable person or household (“Personal Data”). For more details on the exact Personal Data we collect, please refer to the table below. Personal Data we might collect includes data such as the following:

• contact information, such as your name, email address, phone number, mailing address
• payment information, such as credit card number (if you make a purchase on the sites or apps)
• geolocation, which may be collected from your connected vehicle, your device’s connection to a wireless system, or inferred from your IP address and/or your postal code
• demographic information such as your zip code, age, date of birth, or gender
• your social security number as an employee, or, in limited circumstances (e.g., if you win a sweepstakes or prize for government tax purposes)
• service or warranty information regarding vehicles
• employment and related information, such as employee identification number National or State Identification Numbers, and dependent information for the administration of certain employee benefits or programs
• other information identified in this Privacy Notice

How does INFINITI collect Personal Data?

INFINITI collects Personal Data in different ways, such as when you:

• register for, purchase or use products or services from any of our Platforms, including when you buy a car and enroll in a program or purchase a connected vehicle and accept related terms
• post in public spaces, such as social media sites, or on any of our Platforms
• sign up to receive emails or texts
• participate in sweepstakes, special events, promotions, surveys, blogs or chats
• apply for a job with us
• provide information as part of your employment by us
• visit sites that utilize cookies or other online trackers
• are a contractor

INFINITI receives Personal Data through vehicles and services as described below and also receives Personal Data about you from other parties. For example, our affiliates, business partners, service providers or other third parties, including authorized dealers, may give us information about you or you may be included as an emergency contact for a customer. Such information may be collected online, offline or from publicly or commercially available resources. We also receive email addresses or other information when users elect to refer or email a friend from our Platforms, which is a function available on our Design Your Vehicle page and may be made available elsewhere.

INFINITI also may combine information it collects with data it receives from other sources. For example, we may combine information we have collected offline with information we collect from our Platforms or services. We also may combine information we get from a third party with information we already have.

We use cookies and other web-based data collection technologies to:

• Help you navigate our website and apps
• Personalize and provide a more convenient experience to you
• Analyze which pages you visit, and which features you use
• Determine pages you visit prior to and after visiting our website to help us customize and target our advertising
• Provide features such as social sharing widgets and videos
• Market to you and measure advertising and promotional effectiveness
• Assess which areas of our site you visit to remarket to you after you visit our site
• Provide content to you from our third-party partners

We automatically gather server log file information when you visit our websites. This includes IP address, browser type, referring and exit web pages, and your operating system. We do this to better understand how our website operates, administer our website and our technical solutions, and understand how our website visitors navigate through our websites and technical solutions.

We may further analyze information we gather online from you to improve the online experience, resources, and tools we provide to our users.

With the exception of cookies that are required for our websites to operate, you can choose which types of cookies INFINITI websites set on your device by interacting with a cookie consent banner available on our sites or by clicking on this Cookie Settings. Below are the categories of cookies we use:

• Required – These cookies are necessary for the website to function and cannot be switched off. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You may be able to set your browser to block or alert you about these cookies, but some parts of the site will then not work properly
• Performance – These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site
• Targeting – These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites and may uniquely identify your browser and internet device

In addition to information collected on our Platforms, INFINITI and its service providers may collect and record information about you and your vehicle from several different sources, including:

• when you or the dealer provide it to us when you buy, lease or service an INFINITI vehicle
• from calls or emails with us or our third-party service providers
• from our wireless or satellite carriers
• from connected vehicles

If you have a connected vehicle, your vehicle may be equipped with INFINITI Connection or INFINITI InTouch Services, which electronically transmits data generated by your vehicle. This could include data collected in the context of a trial period or demonstration mode. We may obtain vehicle and driving information when you use or subscribe to INFINITI Connection or INFINITI InTouch Services, such as:

• the vehicle’s operation including, without limitation, Vehicle Identification Number (VIN), geolocation and navigation information, speed and distance information, driving habit and style, battery use management information (for electric vehicles), battery charging history (for electric vehicles), battery deterioration information (for electric vehicles), electrical system functions, diagnostic trouble codes, maintenance conditions, software version information, and other data
• your use of the vehicle and any corresponding services, websites and smartphone applications
• vehicle status information (e.g., information about door locks, open doors, engine status, etc.)
• data about accidents involving the vehicle (e.g., the direction from which the vehicle was hit, and which air bags have deployed)

By activating, registering, subscribing, or using any of the services offered by INFINITI Connection or INFINITI InTouch Services, or by operating or occupying a vehicle that is utilizing such services, you agree to INFINITI collecting and using the information collected for various purposes as described in this Privacy Notice and in the INFINITI Connected Vehicle Services Subscriber Terms and Conditions. INFINITI may ask for additional consent in some situations. Upon leasing or buying a vehicle equipped with INFINITI Connection or INFINITI InTouch Services, data collection is automatic. The owner may deactivate INFINITI Connection and INFINITI InTouch Services at any time by contacting us as stated in the INFINITI Connected Vehicle Services Subscriber Terms and Conditions.

How does INFINITI collect Usage Data?

Usage data may be collected by INFINITI or its third-party providers automatically through “cookies,” log files and other tracking tools and technology embedded within our Platforms. This information may be collected over time and across devices. INFINITI uses this information to administer and improve its Platforms and to improve the services provided to you.

A cookie is a piece of data stored on the user's device containing information about the user. If a user rejects or deletes the cookie, use of our websites may be adversely impacted, and functionality may be unavailable or limited in some areas of our websites. Cookies also enable us to track and aggregate data about the way you navigate our Platforms in some cases. By doing this, we can better target the interests of our users and enhance their experience on our Platforms.

INFINITI or our service providers or other third parties may use web logs or pixel tags, and/or other tracking technologies (sometimes referred to as “smart cookies”) on your computer or other device. Smart cookies are images embedded in a webpage or e-mail for the purpose of measuring and analyzing usage and activity. Our websites, or third-party service providers acting on our behalf, may use smart cookies to help us analyze usage and improve our functionality. Some cookies and other technologies may serve to recall Personal Data previously provided by a user.

INFINITI may not respond to “do not track” beacons, tags or other such signals including browser-based prompts or controls. You may also receive tracking mechanisms from other parties prior to visiting our websites that will continue to track your activity while on our websites. Such data would be subject to the privacy policy of the other party from whom you received the mechanism. We do not control or receive data from such mechanisms.

INFINITI advertising at other non-INFINITI sites may be serviced by INFINITI service providers, who may use cookies to collect information about your visits to those sites. Information collected may include the pages visited, date and time, browser information and/or IP address. This information is gathered in order to help us customize and target our advertising to the needs and interests of our customers.

Information about how to opt-out of INFINITI’s interest-based or cross context advertising can be found in the section below titled “Your Choices About Collection, Use and Sharing of Information.” For more information on how to manage advertising controls including tracking mechanisms, please visit FTC Online Tracking.

INFINITI retains your Personal Data only for as long as is necessary for the legitimate business purposes set out in this Privacy Notice. We will retain and use your Personal Data to the extent necessary to comply with our legal, accounting, or reporting obligations (e.g., if we are required to retain your data to comply with applicable laws), resolve disputes and enforce our legal agreements and policies. Additionally, we may continue to store your Personal Data contained in our standard back-ups. This applies to all categories of Personal Data in use by us. For Sensitive Personal Data you upload only for your own purposes, you are always able to delete it from your account by removing the data.

We also will retain Usage Information for internal analysis purposes. Usage Information is generally retained for a shorter period of time, except when Usage Information is used to strengthen the security or to improve the functionality of our Platforms, services, or products, or we are legally obligated to retain Usage Information for longer periods.

INFINITI may disclose Personal Data and non-Personal Data as follows:

• INFINITI may disclose any information, whether Personal Data or not, to any person performing audit, legal, operational or other similar services for INFINITI
• INFINITI may disclose any information, whether Personal Data or not, when required to do so by applicable law, subpoena, court order, or warrant
• INFINITI may disclose any information, whether Personal Data or not, when we reasonably deem it necessary to protect the safety of (i) an individual, (ii) the public, or (iii) the security and reliability of INFINITI and/or its website or vehicles
• INFINITI may disclose any information, whether Personal Data or not, with any successor to all or part of our business. For example (but without limitation), if part of our business was sold we may transfer our customer list as part of that transaction
• INFINITI may disclose Personal Data to our affiliates and INFINITI dealers for joint marketing initiatives and other operational and business purposes
• INFINITI may disclose Personal Data to certain service providers, for example, if you subscribe to INFINITI Connection or INFINITI InTouch Services powered by Sirius XM, we will share your information with Sirius XM Connected Vehicle Services, Inc. in order to provide INFINITI Connection or INFINITI InTouch Services to you
• INFINITI may disclose information about you, your vehicle, and its use for commercial purposes with our marketing partners, data brokers, service providers, business affiliates and vendors contracted to do business on our behalf, for example, when you sign up for certain services and offers on our websites, we may disclose your name and other contact information necessary for our vendors to provide these services to you and we may also disclose information to vendors who send emails on our behalf, operate our websites, serve ads on our behalf, or run promotions for us
• INFINITI may share Personal Data as otherwise disclosed to you from time to time in accordance with applicable law
• INFINITI may disclose information that is not Personal Data (including de-identified or aggregated data) with third parties or the general public
• INFINITI may disclose Personal Data to human resources software vendors and/or service providers, who support INFINITI’s management of current and potential employees (e.g., a company utilized to assist with recruiting and evaluating potential job applicants, or a company whose services we use to manage timekeeping, payroll, and employee benefits)

The following chart provides information about the types of Personal Data, whether such Personal Data is disclosed or sold, the categories of third parties to whom we sold or disclosed the information for targeted advertising or cross-context advertising in the last 12 months and the business or commercial purposes for which we sell or disclose the Personal Data for targeted advertising or cross-context advertising (under California law, this is called “Sharing”).

Colorado Privacy Act (CPA)


The Colorado Privacy Act (CPA) is a law intended to enhance privacy rights and consumer protection for residents of the state of Colorado. For further details on the types of Personal Data we have collected about you, the sources of that information, how we use the information (e.g., our business or commercial purposes for collecting or selling Personal Data), other individuals and business with whom we share Personal Data, and the specific pieces of Personal Data we have collected about you, please visit the Categories of Information We Collect above.

The following rights, as described in detail in State-Specific Privacy Rights above, apply to all Colorado residents (but not including legal entities, such as companies):

• The right to know
• The right to receive a copy of your Personal Data
• The right to correct
• The right to request deletion of your Personal Data
• The right to opt-out of sales or certain disclosures of your Personal Data (for more information about your right to opt-out, please see our Notice of Right to Opt-Out
• The right to appeal a Controller’s refusal to take action regarding a privacy rights request

These rights will not apply, however, if INFINITI does not collect any Personal Data about you or if all of the information we collect is exempt from the statute (for example, the CPA does not protect information that is already protected by certain other privacy laws, and does not protect information that is already publicly available).

Requests under CPA

To make a request under the CPA you may call 1-877-647-2272 for more information or visit our Privacy Rights Request Form.

Connecticut Data Privacy Act (CTDPA)

As of July 1, 2023, the following section will become effective.

The Connecticut Data Privacy Act (CTDPA) is a law intended to enhance privacy rights and consumer protection for residents of the state of Connecticut. The CTDPA applies to certain business entities that do business in Connecticut. For further details on the types of Personal Data we have collected about you, the sources of that information, how we use the information (e.g., our business or commercial purposes for collecting or selling Personal Data), other individuals and business with whom we share Personal Data, and the specific pieces of Personal Data we have collected about you, please visit the Categories of Information We Collect above.

The following rights, as described in detail in State-Specific Privacy Rights above, apply to all Connecticut residents (but not including legal entities, such as companies):

• The right to know
• The right to receive a copy of your Personal Data
• The right to correct
• The right to request deletion of your Personal Data
• The right to opt-out of sales or certain disclosures of your Personal Data (for more information about your right to opt-out, please see our Notice of Right to Opt-Out)
• The right to appeal a Controller’s refusal to take action regarding a privacy rights request

These rights will not apply, however, if INFINITI does not collect any Personal Data about you or if all of the information we collect is exempt from the statute (for example, the CTDPA does not protect information that is already protected by certain other privacy laws, and does not protect information that is already publicly available).

Requests under CTDPA

To make a request under the CTDPA you may call 1-877-647-2272 for more information or visit our Privacy Rights Request Form.

The Nevada Privacy Law (NRS 603A) is a law intended to enhance privacy rights and consumer protection for residents of the state of Nevada. It applies to certain businesses—termed operators and data brokers which collect or maintain covered data about Nevada consumers. For further details on the categories of covered information we have collected about you, the sources of that information, how we use the information (e.g., our business or commercial purposes for collecting or selling covered information), and other individuals and business with whom we share covered information, please visit the Categories of Information We Collect above.

The following rights, as described in detail in State-Specific Privacy Rights above, apply to all Nevada residents (but not including legal entities, such as companies):

The right to opt-out of sales or certain disclosures of your Personal Data (for more information about your right to opt-out, please see our Notice of Right to Opt-Out

These rights will not apply, however, if INFINITI does not collect any Personal Data about you or if all of the information we collect is exempt from the statute (for example, the Nevada Privacy Law does not protect information that is already protected by certain other privacy laws and it includes broad exemptions associated with being a motor vehicle manufacturer).

Requests under Nevada Privacy Law

To make a request under the Nevada Privacy Law you may call 1-877-647-2272 for more information or visit our Privacy Rights Request Form

Utah Consumer Privacy Act (UCPA)

As of December 31, 2023, the following section will become effective.

The Utah Privacy Act (UCPA) is a law intended to enhance privacy rights and consumer protection for residents of the state of Utah. The UCPA apples to certain business entities that do business in Utah. For further details on the types of Personal Data we have collected about you, the sources of that information, how we use the information (e.g., our business or commercial purposes for collecting or selling Personal Data), other individuals and business with whom we share Personal Data, and the specific pieces of Personal Data we have collected about you, please visit the Categories of Information We Collect above.

The following rights, as described in detail in State-Specific Privacy Rights above, apply to all Utah residents (but not including legal entities, such as companies):

• The right to know
• The right to receive a copy of your Personal Data
• The right to request deletion of your Personal Data
• The right to opt-out of sales or certain disclosures of your Personal Data (for more information about your right to opt-out, please see our Notice of Right to Opt-Out)

These rights will not apply, however, if INFINITI does not collect any Personal Data about you or if all of the information we collect is exempt from the statute (for example, the UCPA does not protect information that is already protected by certain other privacy laws, and does not protect information that is already publicly available).

Requests under UCPA

To make a request under the UCPA you may call 1-877-647-2272 for more information or visit our Privacy Rights Request Form.