2015 INFINITI Q50 Wins Ritvo Design & Elegance Award
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2015 INFINITI Q5O honored with Ritvo Design & Elegance Award by NEMPA
Named for the late Gene Ritvo, a veteran concours photographer and member of the New England Motor Press Association (NEMPA), the Ritvo Design & Elegance award recognizes the very best in automotive design. The recipient of the award is nominated with input from the Larz Anderson Auto Museum and the Museum of Fine Arts, Boston.
"Our friend Gene Ritvo would have been proud to see the INFINITI Q50 take home an award bearing his name," said Craig Fitzgerald, NEMPA president. "In its thoughtful design, it conveys the class and the sophistication, of which Gene was a pure devotee. NEMPA couldn't agree more with the expressed views of the Museum of Fine Arts, Boston and the Larz Anderson Auto Museum that selected the INFINITI Q50 this year."
Since its introduction in 2013, the Q50 has been recognized with a number of awards for styling, performance and technology leadership. When it was first launched, the Q50 introduced with it a new design language—which would later be incorporated into the rest of the brand's vehicles—giving the car a decidedly aggressive, athletic look underscoring its on-road performance.
Emanating from the sedan’s signature "double arch" grille is a character line that flows over the front fenders and tightly around the side of the car, culminating on the rear deck lid, giving the vehicle an element of both elegance and strength. Other characteristic design features include its crescent cut c-pillar and distinctive, almost-human like LED headlights and taillights.
The Q50 also introduced a number of world's first technologies, including Direct Adaptive Steering®(DAS), an innovative steer-by-wire system that allows drivers the option of customizing steering sensitivity and feel, while simultaneously helping to isolate road vibrations. Working in conjunction with INFINITI's own lane-keeping technology, DAS—like each of the brand's safety and performance technologies—is designed to complement the driving experience, not replace it.
INFINITI Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States and China. Production in the UK will start in 2015, bringing with it significant expansion of the brand’s portfolio. INFINITI plans to also expand manufacturing into Mexico by 2017.