International Women's Day
INFINITI And Waze Team Up To Elevate Women Who Paved The Way Forward
The road to a better tomorrow should honor those who’ve helped to pave the way.
Discover Historic Sites And Businesses By Women Who Lead The Way
INFINITI and Waze are proud to announce a unique collaboration: “Pave It Forward,” a one-of-a-kind initiative that highlights the pioneering women who’ve helped pave the way to a better tomorrow.
Beginning March 8 on International Women’s Day and continuing throughout the month, “Pave it Forward” will spotlight women-owned businesses and historical landmarks across 14 North American cities in an effort to acknowledge the women who are change-makers in their communities.
Waze users will see highlighted pins on the Waze Map of participating women-owned businesses in their area, while curated historical landmarks will pop up as drivers search for their next destination. Participating cities include Philadelphia, New York City, Washington D.C., Boston, Chicago, Miami, Tampa, Dallas, Houston, Los Angeles, San Francisco, Nashville, Vancouver and Toronto.
“We’re excited that drivers and passengers across North America will be exposed to some of the countless contributions and accomplishments women have made throughout history.
This type of innovative partnership is what drives the National Women’s History Museum and its quest to ensure women’s history is everyone’s history.”
-Susan Whiting, Board Chair, National Women’s History Museum
About The Museum
Founded in 1996, the National Women’s History Museum is the nation’s leading women's history museum, dedicated to uncovering, interpreting and celebrating women’s diverse contributions to society. A renowned leader in women’s history education, the Museum brings to life the countless untold stories of women throughout history, and serves as a space for all to inspire, experience, collaborate, and amplify women’s impact—past, present, and future.
“INFINITI’s mission as a human-centric brand is to celebrate those who dare to be different and challenge convention. ‘Pave it Forward’ uplifts the women who made a positive change in their communities and strive for progress.
What better way to celebrate the women that shaped our history and to discover female-owned businesses that drive our communities forward — just by using Waze on our daily commute.”
-Shelley Pratt, Director of Marketing Communications and Media, INFINITI USA
Pave It Forward With The All-New 2022 INFINITI QX60
During the “Pave It Forward” campaign, Waze users can also change their car icon to the all-new 2022 INFINITI QX60, which was specifically built with busy lifestyles in mind.
Convenient Connectivity
The all-new INFINITI QX60 features on every grade a 12.3-inch touch screen with wireless Apple CarPlay®[[170]] compatibility and USB-based Android Auto™[[170]] to display the new Waze features on a crystal-clear, high-definition display.
Innovation Meets Serenity
Standard leather-appointed seating in the first and second rows, a panoramic moonroof and a power liftgate help create a serene interior that allows QX60 owners to journey through life in style.
“Community is central to everything we do at Waze, so it is an exciting opportunity to partner with INFINITI to celebrate the local women who are keeping their communities moving.
In highlighting these women-owned businesses and historical landmarks, we can bring more awareness, helping increase the number of navigations to each location.”
-Suzie Reider, Chief Revenue Officer, Waze
About Waze
Waze is where people and technology meet to solve transportation challenges. It’s a platform that empowers communities to contribute road data, edit Waze maps and carpool to improve the way we move about the world. Thanks to Wazers everywhere, Waze can work with municipalities and transit authorities to reduce traffic and congestion—leveraging current infrastructure while impacting city planning.
A world with better transportation doesn’t have to be in the distant future. By harnessing the power of community to reverse negative trends in transportation, Waze can create a world where traffic is history.
The Story Continues
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