A Heritage of Innovation and Driver-Centric Design
30 years ago, the INFINITI logo debuted on the Q45 and represented the possibility of endless road stretching outwards. To this day, INFINITI is dedicated to the same pursuit of a human-centric luxury. This history of world’s first innovations and convention-defying ideas have paved the way for our present and fuels our vision for an electrified future.
1985 DEFINING A NEW DIVISION An elite group forms quietly within Nissan. Its purpose: to build a new division of performance luxury vehicles. One that would challenge the prevailing American and European luxury brands with more human-centric design.
1987 A NAME IS CHOSEN Like that, INFINITI is born. With this development, a feeling of forward movement takes hold. To embody it, a badge is designed depicting two central lines into the horizon.
1989 WORLD, MEET INFINITI INFINITI launches with 51 dealers in the United States. There are 2 available models, the convention-defying Q45 sedan and the performance-oriented M30 coupe. With the debut of the INFINITI Total Ownership Experience, we quickly gain recognition as leaders in customer satisfaction.
1995 PRESENTING THE VQ ENGINE A thrilling new V6 engine family is introduced: the VQ series. Designed for optimal power, torque and fuel consumption, the VQ ranks as one of Ward’s 10 Best Engines for the next 14 years – an unrivalled achievement. This is the predecessor of the INFINITI Twin Turbo V6.
1999 ACTIVATING OUR OWNERS CLUB After a decade of growth, the INFINITI Owners Club is introduced as an addition to our Total Ownership Experience. With it, our luxury now extends far beyond to the driver’s seat - owners get access to exclusive offers and exciting travel opportunities.
A DRIVER-CENTRIC STANDARD
The driver and passenger have always been at the core of everything. From innovative technology to driver-centric design, every INFINITI embodies the core belief that luxury should be lived.
2001: VEHICLE ADVANCEMENT
SENSING WHAT’S AHEAD
INFINITI brings a powerful new innovation to fruition with Intelligent Cruise Control. It detects the vehicle ahead, adjusting your speed automatically so you can retain your desired distance.
2001 REFINED REVERSAL Sometimes progress starts with looking backwards. 2001 saw the introduction of our RearView Monitor. Using external cameras, this innovation brings what’s behind your vehicle into view on your in-dash display to reveal an entirely new perspective.
2002 PIONEERING VOICE RECOGNITION Another year leads to greater progress in our connective technologies. With the advent of INFINITI Voice Recognition, you can take command of your vehicle’s settings without removing your hands from the wheel.
2003 GROWING WITH DISTINCTION January sees an invigorating development. Our G35 Sport Sedan and Sport Coupe are ranked among Car and Driver’s Ten Best Cars. By November, INFINITI is the fastest growing luxury brand in the United States.
PUSHING TECHNOLOGY FURTHER
HEIGHTENING LANE AWARENESS
Lane Departure Warning makes its first appearance in the INFINITI FX. It can sense when you’re about to cross the divider lines without signaling, alerting you before you make the move. This important innovation is yet another vigilant addition to our growing suite of safety technologies.
2007 AN ELEVATED PARKING EXPERIENCE A brand new parking technology is unveiled: the world’s first Around View Monitor. Now you can access a virtual 360 view of your vehicle as you maneuver it, enabling you to gauge each space with the total perspective.
2007 AN UNWAVERING TRAJECTORY We bring you the Lane Departure Prevention system, an evolution of Lane Departure Warning. Beyond alerting you, it automatically compensates if it senses you are about to drift to a neighboring lane, tapping selected brakes to weave you back into position. An industry first, from INFINITI
2010 CLEARING YOUR PERIPHERY Paving the way for more advanced safety technologies, INFINITI introduces the world’s first Blind Spot Intervention system. It senses when another vehicle is occupying the adjacent lane, alerts you to its presence and selectively applies the brakes.
2011 INFINITI MOTORSPORTS BEGINS For the 2011 Formula One Season, INFINITI partners with the reigning F1 Champions, Red Bull Racing, to explore further technological collaborations. An exhilarating opportunity to deepen our performance thinking.
2012 AN INTELLIGENT BACKUP INFINITI reveals another world’s first technology. Our Backup Collision Intervention detects what you might miss when you’re in reverse. If danger is imminent, the system warns you and engages the brakes, so you can embark in total control.
2014 ADAPT WITH EASE With the introduction of Direct Adaptive Steering, INFINITI brings unprecedented precision to the wheel. It lets you filter unwanted vibration while tailoring your steering in an abundance of ways – a feature like no other driver technology to date.
2017 THE REVOLUTIONARY VC-TURBO More than 20 years in the making, INFINITI’s groundbreaking new VC-Turbo is the world’s first production variable compression ratio engine. One of the most technologically-advanced internal combustion engines ever created, the VC-Turbo is capable of physically transforming on demand, delivering the efficiency of four cylinders alongside the performance of a much larger powerplant.
30 years is a milestone. An event wothy of recognition. So, we're celebrating, with the bold new EDITION 30 range of vehicles. This unique, limited-run series of vehicles represents the culmination of three decades of innovation and luxury. Embodying a suite of world's-first safety and luxury technologies, these vehicles are truly the definition of our lineup as it stands today: detail-oriented, luxurious and forward-minded.
Electrifying the INFINITI range means rethinking the luxury car from the ground up. These aren’t just our first fully electric concept vehicles, they define a new era of INFINITI design, powered by exceptional performance, range and a human-centric philosophy that puts real life at the center of everything. We can’t wait for the next 30 years. Discover what’s next.