Inspiration is Contagious
Infiniti’s corporate partnership with the NCAA®, CBS Sports and Turner Sports, NCAA Men’s Basketball and the 2012 NCAA Division I Men’s Basketball Championship helps deliver inspiring moments both on an off the court.
In addition to launching innovative multimedia campaigns during the NCAA regular season and throughout March Madness®, Infiniti also sponsors special initiatives to help NCAA coaches raise funds for charity and inspire basketball fans to give back to their communities.
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities.
The Infiniti Coaches’ Charity Challenge
Infiniti presented an expanded challenge for 2012, with 48 of the nation’s top NCAA Division I Men’s Basketball coaches competing for online votes to win $100,000 for their designated charity.
After eight weeks and almost half a million total votes, Coach Thad Matta of Ohio State University was crowned the winner, earning $100,000 for the Ronald McDonald House of Columbus. In addition, all the participating coaches’ charities received $5,000 from Infiniti./p>