Inspiration is Contagious

Infiniti’s corporate partnership with the NCAA®, CBS Sports and Turner Sports, NCAA Men’s Basketball and the 2012 NCAA Division I Men’s Basketball Championship helps deliver inspiring moments both on an off the court.

In addition to launching innovative multimedia campaigns during the NCAA regular season and throughout March Madness®, Infiniti also sponsors special initiatives to help NCAA coaches raise funds for charity and inspire basketball fans to give back to their communities.

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities.

“Infiniti is proud to be a part of the inspiration that NCAA Basketball delivers.”

— Ben Poore, Infiniti Americas Vice President Creative Officer

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The Infiniti Coaches’ Charity Challenge

Infiniti presented an expanded challenge for 2012, with 48 of the nation’s top NCAA Division I Men’s Basketball coaches competing for online votes to win $100,000 for their designated charity.

 

After eight weeks and almost half a million total votes, Coach Thad Matta of Ohio State University was crowned the winner, earning $100,000 for the Ronald McDonald House of Columbus. In addition, all the participating coaches’ charities received $5,000 from Infiniti.

 

48 NCAA Coaches, 500k Total Votes, $100k Towards Charity

The Infiniti “Round by Round” Bracket Challenge

For the second year in a row, Infiniti sponsored the “Round by Round” bracket challenge to benefit Coaches vs. Cancer, which is a collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC).  Every correct pick by fans added to the final amount given to fight cancer, up to a possible $700,000 total.