INFINITI marks the launch of the dynamic, all-new 2017 Q60 with an exhilarating short film starring one of the world’s most talked about actors, Kit Harington. Emmy-nominated Harington has made a name for himself with much-lauded recent performances on stage and screen. In Tyger, he delivers another commanding performance, taking the Q60 for a truly empowered drive.
The one-minute film opens with Harington striding towards the Q60. He settles in the car and dramatically begins reciting William Blake’s primal poem, The Tyger. Harington’s intense performance is awakened as he takes both the Q60 and the poem for a visceral, winding drive. The film ends with an effortless stop from the Q60 and a knowing glance by Harington. "What inspires me personally in my life, is a beautiful piece of writing. Something which is specific, delicate and beautiful," says Harington.
Blake's The Tyger is an inspiring reflection of such writing and also captures the high performance empowerment of the Q60 – they are both an exploration of aesthetic beauty, primal ferocity, ambition and seduction. The Q60 featured in this film is a premium sports coupe that combines expressive design with exhilarating performance and dynamics. The taut, muscular lines of the exterior hint at the Q60's considerable performance potential –enhanced with the all-new 3.0-liter V6 twin-turbo engine.
Melissa Bell, INFINITI's Senior Director of Marketing said; "Kit Harington is a unique and refined talent. He is performance orientated with intelligence and a passion for his artistry and the Q60 has inspired a powerful performance from Him in Tyger. In this one-minute drive we’re thrilled to take viewers on a test-ride through multiple emotions. The Q60 is a dynamic automobile, driven by one of the world’s best actors - a winning combination."
"The Kit Harington film is just the first piece of an completely integrated marketing campaign for the all-new Q60 that includes key strategic partnerships including media partners and influencers," said Allyson Witherspoon, director of marketing communications and media at INFINITI USA. "Throughout late summer and into the fall, our message of 'The Coupe is Back' will remind that nothing can provide the style, performance and personal expression than a car like the Q60 can."
Harington's Tyger is one of three new films being released to mark the launch of the 2017 Q60. INFINITI is due to release further short films online featuring Audio Engineer and Music Technologist Young Guru and Sneaker Designer Sophia Chang.
The all-new INFINITI Q60 is the manifestation of our commitment to human centricity. We focused on the driver, delivering a combination of daring design, enviable innovations, and exhilarating performance.Explore Q60
With the new V6 twin-turbo, torque builds quickly and power pours out like an endless flood. Acceleration is instant and feels limitless. Gasoline Direct Injection, water-cooled air charging, a turbo speed sensor and advanced turbine blade design make for quicker response and a higher peak.Explore Q60
Dynamic Digital Suspension, industry-first Direct Adaptive Steering® and six distinctive drive modes will change the nature of what you imagined a drive to be.Explore Q60
INFINITI Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States, United Kingdom and China. INFINITI plans to also expand manufacturing into Mexico by 2017.
INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing.
INFINITI is in the middle of a major product offensive. The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies.
From the 2016 season, INFINITI is a technical partner of the Renault Sport Formula One team, contributing its expertise in hybrid performance.
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