When it comes to breathtakingly beautiful design that’s also extraordinarily innovative, Shiro Nakamura – Senior Vice President and Infiniti’s Chief Creative Officer – is the king of many a discipline. That much is certain. But what’s his secret? What inspires him when designing the cars of today and tomorrow? His instant answer: “Passion – that’s the most important thing, full stop!” We met Shiro Nakamura in Geneva for an interview and discovered where this passion takes him, and how he came to create his latest masterpiece: the Infiniti Q50.
Bach would be just the thing right now. Music of real clarity and power, a sound revolution that fills the room with new tension whenever it is played. Shiro Nakamura, SVP, Infiniti’s Chief Creative Officer, loves Bach. For the power and virtuosity that his music unleashes. And he loves Mozart. For the elegance, the light, soaring qualities, and the soundscapes that hold out the promise of dreams come true. When Shiro feels like a little Bach or Mozart, he picks up his bow and plays a few of his favorite works on the cello. At weekends, mostly.